Friday, April 21, 2006
The very fabric of the VICE brand is predicated on the young, the social and the attractive. It's no surprise, then, that the said VICE brand employs the crème de la crème of hipster socialites with good genes. Minus a couple that slipped through the cracks (presumably hired for their ad sales prowess rather than their diminutive looks), the majority of VICE staffers are easy on the eyes. Even one of the Big Three was rumored to have doled out pink slips to employees that weren't attractive enough. It was maintained that your physical appearance falls directly in line with brand integrity.
And who knows brand integrity and attractiveness better than VICE's very own Canadian Marketing Manager Ryan Archibald? The strapping young Archie, already known for being "smoother than a gravy sandwich", has taken "networking" and "romance" to a whole new level. With a MySpace profile that boasts a Top 8 consisting of all-female Vice/Addvice employees, it's safe to assume that Mr. Archibald is on the prowl. And not for the next Dov Charney.
The most recent exchange was a steamy-make-you-blush chain of messages to a very amorous and very New York-stationed addvice staffer professing his love for all things VICE, but more importantly, all things female. One can only wonder where this will lead. More secret trips to the Rotten Apple? Dedicated online radio playlists? Romantic walks in the park? Who knows? But it does beg this question: how do the other Top 7 VICE females feel about this? From his west coast cutie right down to addvice's head honcho, it’s safe to say this recent succession of events will leave a sour taste in many mouths...amongst other things. Like jealousy?
Posted by agent mule at 11:50 AM