Thursday, May 11, 2006

VICE Sneakeasy

This morning the shoe fairy, disguised in UPS browns, delivered four large boxes to our office. Inside were probably the most personality-appropriate shoes we’ve ever seen. Classic adidas shoes made of white denim and goat leather, and inspired by the Old Blue Last, our pub in London. They have a pink pinstripe lining which corresponds to a fabric from our Spring 2006 shirt line with Seize Sur VICE. Plus, you can choose either pink laces for tennis dates or white laces for cultured catered affairs. Like fancy pants?

Goat leather and white denim aside, our favorite part of the shoes is the custom powder and straw set! The laces have tiny silver straws emblazoned with the VICE logo and a matching, functional VICE razorblade. We wouldn’t be surprised if there are a few bloody septums on Monday-—especially the interns’. Watch the drips!

Our snow white shoes were designed by Mr. Gavin McInnes - and curious viewers can see his explanation of the design (as well as footage from the day last August when the photoshoot had everyone in pink panties!) here. Jealous much? The VICE adicolor Old Blue Last edition will be available at adidas Originals stores and selected other outlets on May 20th.

3 comments:

Anonymous said...

back off naysayers: Gavin really does have a sole!

Lurch said...

I just bought a pair of these today in Poste. Everyone thinks I'm a junkie but they're as safe as a safe.

cnn live said...

so the sell the prints and use our images but we get no sneaks...

who set that deal up? same guy who sold manhattan for some diseases rugs and hatchets?

 

the running mule

the running mule